Marketing Strategy & Consulting
Comprehensive go-to-market strategy, brand positioning, customer acquisition frameworks, and channel planning aligned to your business objectives and built to scale.
Digital Marketing & E-Commerce Strategy
Marketing that
moves the needle.
Data that proves it.
I'm Jeff Worcester — a senior marketing and e-commerce executive turned independent consultant. I help businesses cut through the noise, build smart go-to-market strategies, and execute with precision across every digital channel.
About
Two decades of doing. Now helping others win.
From agency COO to e-commerce president — I've lived every side of digital marketing and bring a practitioner's perspective to every engagement.
I started in a small agency writing copy and ended up running a $55M company. Along the way I built e-commerce organizations from scratch, managed relationships with every major online retailer, and helped more than 100 businesses find their footing in digital.
What I've learned is that most marketing underperforms not because of bad ideas — but because of disconnected strategy, poor measurement, and a failure to match the channel to the customer.
My work is built around fixing that. I combine executive-level strategic thinking with the tactical depth of someone who has personally run campaigns, managed platforms, and owned P&Ls — and translate all of it into clear, actionable plans your team can actually execute.
Data-Driven
Every recommendation is rooted in analytics, benchmarks, and measurable outcomes.
Channel Agnostic
No agency bias. I recommend what works for your business, not what's easiest to sell.
Marketplace Fluent
Deep hands-on experience with Amazon, Wayfair, Target, Walmart, and 25+ platforms.
Execution-Ready
Strategy designed to be implemented, not just presented. Built for real teams with real constraints.
2004–2018
Proximity Marketing — COO
Joined as a copywriter, rose to Chief Operating Officer. Transformed the agency from a messaging service into a full-service digital marketing firm, serving 100+ client organizations.
2018–2022
Foundations Worldwide — VP & CDO
Grew DTC revenue from $145K to $5.5M, lifted monthly traffic from 7K to 55K visitors, and elevated e-commerce from under 5% to 50% of company revenue in three years.
2022–Sept. 2025
Foundations Worldwide — President & GM
Led the full $55M organization. Managed 30+ retail channel partnerships — Amazon, Wayfair, Target, Walmart, Costco, and more. Drove e-commerce share from 5% to 65% of total revenue.
Oct. 2025–May 2026
Halo Innovations — Integration Consultant
Led post-acquisition integration of the Child Craft brand across marketplace channels, supply chain, logistics, warehousing, forecasting, customer service, and DTC roadmapping.
2026 →
MarketingInsight.com — Independent Consultant
The next chapter: bringing executive-level marketing strategy, marketplace expertise, and data-driven execution to businesses ready to grow.
Services
What I help you with
From growth strategy to technical execution — tailored to your stage, your goals, and your team's capacity.
Content Marketing
Content strategy that drives organic growth. Editorial calendars, content architecture, SEO-optimized copy, and thought leadership programs that build authority in your space.
SEO & SEO for LLMs
Modern SEO built for how people and AI models search today. Technical audits, on-page optimization, structured data, and emerging LLM-search strategies that future-proof your visibility.
Analytics & Reporting
Turn data into decisions. KPI framework design, dashboard buildout, attribution modeling, and performance reporting that connects marketing activity to business outcomes — not vanity metrics.
Marketplace Strategy & Optimization
End-to-end marketplace expertise: Amazon Seller/Vendor Central, Wayfair, Target Plus, Walmart, and more. Listing optimization, pricing strategy, and operational setup for sustainable channel growth.
Marketplace Paid Media
Sponsored Products, Sponsored Brands, DSP, and off-platform media built around ROAS, TACOS, and long-term marketplace share — not just clicks. Audit, build, or optimize existing campaigns.
Free Resources
Tools & frameworks, no strings attached
Practical resources built from real experience. Download and get value before we've even spoken.
E-Commerce Channel Readiness Checklist
Assess your operational readiness before launching on any new marketplace. Covers content, logistics, pricing, and compliance across all major platforms.
Download FreeThe 5-Layer Marketing Audit Framework
My structured approach to diagnosing underperforming programs. Identify gaps across strategy, channels, content, analytics, and team alignment.
Download FreeMarketing Channel Prioritization Matrix
Score and rank marketing channels based on your budget, team size, customer type, and business stage — with a prioritized output you can act on immediately.
Access Free ToolSEO for LLMs: A Practical Primer
How to optimize your content and site structure for AI-powered search. Written for marketers, not developers — actionable from page one.
Download FreeOmnichannel KPI Dashboard Template
Track performance across website, marketplaces, paid media, and email — with built-in benchmarks and trend visualization ready to go on day one.
Download FreeAmazon Listing Optimization Checklist
Every element of a high-performing Amazon listing, prioritized by impact. Titles, bullets, A+ content, images, and backend search terms covered.
Download FreePaid Resources
Premium tools & playbooks
Deeper, more comprehensive resources built for teams and operators who want to move faster with proven frameworks.
Most Popular
Playbook + Excel
The Marketplace Launch Playbook
A complete, step-by-step system for launching on Amazon or Wayfair — catalog setup, content creation, pricing strategy, PPC launch plan, and a 90-day ramp roadmap.
$149 one-time
Get Access
Excel + Video
Amazon PPC Budget Optimizer
An advanced Excel model for allocating and optimizing Amazon advertising spend across campaign types — includes TACOS tracking, bid logic, and a weekly reporting template.
$99 one-time
Get Access
Interactive Tool
E-Commerce P&L Modeling Tool
Model unit economics across marketplace channels. Input your costs, fees, and margins to understand true profitability before committing to a channel strategy.
$79 one-time
Get Access
PDF Playbook
The DTC Growth Framework
My battle-tested framework for growing direct-to-consumer revenue: traffic acquisition, CRO, AOV optimization, retention strategy, and email sequencing.
$89 one-time
Get Access
Excel Template
Marketing Budget Allocation Model
A dynamic Excel model for planning a multi-channel marketing budget — with scenario modeling, channel ROI benchmarks, and monthly vs. quarterly planning views.
$69 one-time
Get Access
Interactive Tool
Channel Prioritization Scoring Tool
A weighted scoring model for determining your highest-opportunity marketing channels — with industry benchmarks, competitive context, and a prioritized output report.
$59 one-time
Get Access
Results
The numbers speak first
These aren't projections. They're outcomes from real businesses, real budgets, and real constraints.
38×
DTC Revenue Growth
$145K → $5.5M
$145K → $5.5M
7.9×
Monthly Traffic Growth
7K → 55K Visitors
7K → 55K Visitors
3.2×
Conversion Rate Lift
0.55% → 1.75%
0.55% → 1.75%
2×
Average Order Value
$200 → $400+
$200 → $400+
★★★★★"Jeff brings a rare combination of strategic vision and real operational depth. He understood our marketplace challenges immediately and had us live on three new channels within the quarter."
★★★★★"The marketing audit alone was worth 10× the engagement fee. Jeff identified gaps we'd been living with for years and gave us a clear, prioritized roadmap to address them."
★★★★★"We went from no Amazon presence to top-3 category rankings in 90 days. Jeff knows exactly how the algorithm works and how to build a sustainable PPC strategy around it."
Contact
Let's figure out if we're a fit
No hard sell. Tell me what you're working on and I'll give you an honest read on whether and how I can help.
What happens next
Fill out the form and I'll respond within one business day. If there's a potential fit, I'll suggest a 30-minute discovery call — no pitch, just a conversation to understand your situation and share some initial thoughts.
- Medina, OH — serving clients nationwide
- jeffcworcester@gmail.com
- Typical response: within 1 business day
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